davenport business intelligence definition

DAVENPORT BUSINESS INTELLIGENCE DEFINITION SERIES

DAVENPORT BUSINESS INTELLIGENCE DEFINITION SERIES

Some analytics competitors, especially inscurance company, like Capital One and Progessive doing series comprehensive experiments to have the best value based on their customers need, even with high-risk. Sophisticated experiments to calculate impact.Data warehouse to pool inhous and outside data.Predictive modelling to identify the most profitable customer.

They are using sort of things that could provide them better insights from data, such as: WIDESPREAD USE OF MODELLING AND OPTIMIZATIONĪnalytics competitors do things beyond statistics and spreadsheets. Davenport’s study found three key attributes that an organization must have: But, it will not work to some traditional organizations. One best practice that an organization my want to know is how Marriot International using analytics. Some traditional organizations may not be fully suitable with competing analytics. The rest of the articles explains about what organizations can make the best of analytics, as well as the changes that an organization must undergo to adopt it.ĪNATOMY OF AN ANALYTICS COMPETITOR: MUST-HAVE CHARACTERISTICS FOR ORGANIZATIONS Nonetheless, not all organizations are succesfull on using business analytics due to its characteristic. Davenport also point out that, to be an analytics competitor, top-down approach from the senior leadership team, as well as hiring the best people are necessary. By utilizing analytics, these organizations are able to knows better about the values that customer want, which inturn be able to squeeze all the value from the processes and make the best out of it. In 2006, an author named Thomas wrote an article on HBR entitled “Competing on Analytics” which provisions the rising needs for business analytics.ĭavenport started his explanation on competing analytics by giving some examples on the succesfull usage of killer apps in some organizations, named Amazon, Harrah’s, Capital One and Boston Red Sox. But in a decade later, they started to realize that changing business environment will needs something more than just BI, which now called business analytics. Since the late of 1990s, the term business intelligence (BI) and its application has been widely known and used in organizations, especially in large enterprises. Davenport, Article Review by Akhmad Rahadian Hutomo A Harvard Business Review Article by Thomas H.

Davenport business intelligence definition